philosophy
Ulrich has spent more than 32 years aligning with visionary individuals and companies to develop product lines that amplify their brand’s storylines. As a global sourcing curator™, Ulrich travels the world, developing relationships and establishing meaningful collaborations with local manufacturers. This is his passion and pride.
Ulrich has hand selected factories in Japan, Eastern Europe, Portugal, South America, Germany, Spain, Southeast Asia, China and the USA for their unique manufacturing capabilities and logistical advantages.
Ulrich is a second generation California manufacturer who learned the pride of American craft from his father, the owner of an aerospace manufacturing company. Ulrich grew up in his father’s metal machining business, and he absorbed his dad’s passion for making things and making them right.
